Hi, my name is Marium and I run Needle Town, based in Dubai, UAE.

Born from a deep appreciation for my Pakistani roots and heritage, Needle Town is a fusion of tradition and modernity. Each stitch tells a story, weaving together the vibrant colours and intricate patterns of Pakistan's rich culture.

What started off as a true passion project, spending hours in my sewing room making each piece myself, has grown and evolved into a social and cultural enterprise, a crossroad between the experiences that have shaped who I am and my love for fashion and handcraft.

The name of Needle Town comes from the village my family is from, ’Sooinwala’, which means the ‘person who sews’.

There’s a lot more to come from us and I really appreciate you taking the time to stop by! Please follow us on Instagram and TikTok to be the first to hear about our latest releases and updates @needle.town.